Typical obstacles for co-operation
In order to identify typical obstacles to co-operation, it is useful
to look at each of the three main areas of potential co-operation. Table
1 summarises the argument.
Table 1: Obstacles to co-operation in clusters
Obstacles
to co-operation between firms
1. Co-operation and prisoners' dilemma
Co-operation between firms involves a special type of prisoners'
dilemma. In the textbook constellation, there are two prisoners who
have jointly committed a severe crime without leaving evidence, may be
pursued for a small crime where evidence against them is available,
are interrogated separately and offered a reduced sentence if they
confess (blaming their partner). Both may confess (i.e. behave
opportunistically, non-cooperatively), and both will then be condemned
to full sentences. If they co-operate, i.e. avoid opportunistic
behavior, they will only be sentenced for the small crime.
In a cluster, the a-priori-constellation is quite different from
the textbook prisoner's dilemma. Rather than acting jointly, firms are
fierce rivals. Unlike the textbook prisoners' dilemma, it is not
personal preferences and features or coincidences which will determine
the decision for or against opportunistic behavior but a long history
of rivalry which will create a strong bias towards non-cooperation.
Typical events in the evolution of a given cluster will reinforce this
bias, for instance the emergence of spin-off-firms which cater towards
the same customers, and whose founders may take trade secrets from
their former employer with them.
Another important aspect is the stability which both
constellations, co-operation and non-cooperation, tend to display.
Moving from one constellation to the other is complicated. This is
most obvious if one starts with non-cooperation. Isolated attempts of
individual actors to co-operate will evoke opportunistic behavior by
other actors, thus disappointing the co-operation pioneers and
reinforcing the non-cooperative game. But the co-operative game is
quite stable as well, as research has shown that even repeated
opportunistic behavior will not necessarily destroy a co-operative
game.
Empirical research on prisoners' dilemma has shown that the
probability of co-operation is higher than 50 % in repeated games as
actors learn that opportunistic behavior is detrimental. The stability
of the co-operative game is further enhanced if direct communication
is possible and if the game is further stabilised through two
mechanisms: rules (and sanctions if rules are broken) and the
emergence of trust. In a non-cooperative cluster, the basic
constellation is quite different, especially if many firms produce
more or less identical products. Everyday business behavior will tend
to be opportunistic, as firms are desperate for sales. If firms are
competing for the same customers they will tend to underbid each
other; it is not by chance that in his early publications Michael
Porter emphasised the importance of rivalry for cluster dynamics.
Ironically, this disposition may become even stronger in a period of
crisis, when co-operation might offer a way out (for instance via a
collective effort to upgrade) but when opportunistic behavior is even
more likely as firms are scrambling for survival. From both a
theoretical and an empirical perspective one thus has to expect the
emergence and reinforcement of non-cooperative games in clusters, and
any kind of cluster initiative has to be based on the assumption that
it will be very difficult to switch to a co-operative game.
2. Costs, benefits and risks of formal co-operation
In the view of the industrial researcher, clusters offer all kinds
of opportunities. The perspective of the local businessperson will
often be the opposite. He may or may not appreciate the advantages,
such as easy availability of inputs and skilled workers, and easy
access to customers. He certainly is fully aware of the disadvantages,
such as loss of skilled employees and swift diffusion of information
about new technologies, customers, or markets. Regarding formal
networking and co-operation, be it within an association or some other
type of collaborative venture, any decision has to be based on an
assessment of benefits on the one hand and costs and risks on the
other hand. And quite often, the benefit will be long-term and
hypothetical, whereas costs and risks are obvious and immediate. For a
firm, the most obvious risk is the loss of trade secrets, such as
technology or knowledge regarding markets and customers. Such risks
are an important motive for firms not to enter co-operative ventures
with direct competitors.
Another relevant risk regards anti-competitive behavior. Many firms
basically like the idea of co-operation, in particular if it involves
the creation of market-power or the elimination of market processes,
such as purchasing or sales co-operatives or even cartels. Such
practices are common in many industries, and in countries with an
operational anti-trust-policy many firms will have a clear idea of the
costs of such co-operation, namely the fines they had to pay. In fact,
in this respect firms may find government agencies which promote
clustering and co-operation somewhat strange, and may prefer to
distance themselves from such initiatives as long as the anti-trust
implications are not resolved.
Direct costs of co-operation include first and foremost transaction
and opportunity costs. Meetings have to be prepared, and there has to
be some follow-up, and discussion papers and minutes have to be
prepared. All this puts a strain on the scarce time resources of
decision-makers in firms. If firms agree on concrete activities, this
will generate further costs, e.g. the investment and operational costs
of joint development projects. This may lead to the kind of problems
which are well-known from R&D and training, i.e. a discrepancy
between the individual and the collective benefit which leads to
underinvestment. In the field of R&D, governments subsidies firms'
activities. Likewise, it may be necessary for government to subsidize
co-operative ventures, i.e. cover at least part of the transaction and
opportunity costs.
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Problems
of co-operation between firms and supporting institutions
There are basically two kinds of problems regarding co-operation
between firms and supporting institutions. First, there is often a
complicated relationship between firms and business associations,
especially between SME and chambers of industry and commerce. SME
often perceive, correctly or not, that chambers are dominated by large
firms, and they feel that the support they receive from their chamber
is inadequate. At the same time, the chambers often have to deal with
expectations which they cannot meet, given their limited resources.
Other problems include scepticism of firms vis-à-vis business
associations which are due to organisational weakness, proliferation
of associations, or primarily political motives in founding or
maintaining a given association. A further problem is mandatory
membership which often minimises the performance pressure on business
associations and/or creates the image that a given association is a
para-governmental organisation.
Second, there are the usual problems of co-operation between firms
and supporting institutions. For many supporting institutions, the
satisfaction of local customers from the private sector is not the
only, and often not the most important, performance indicator. This
problem is particularly pertinent in the case of training and
technology institutions; a priori, it is not necessarily likely that
they co-operate with firms. In education and training institutions,
especially in higher education, academic merits play an important
role. But R&D institutions also have a difficult job balancing the
demands of private sector customers and academic criteria, something
which is further complicated by profoundly different standards –
researchers want to publish their results quickly and widely, and they
aspire a profound understanding of problems, whereas firms want a
quick problem solution, want to keep research results secret, and
possibly sell them at a maximum price. Moreover, co-operation is more
likely with large firms, which often have elaborate training centers
and usually have R&D laboratories and thus an appropriate
receptive structure, than with SME.
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Problems
of co-operation between public and private sector
Both local and global governance issues establish limits for
cluster initiatives. Local governance patterns establish manifold
problems:
- It has sometimes been observed that a crisis lead to a
dynamisation of cluster potentials. However, it is by no means
obvious that this happens. Just as likely the opposite may happen.
Local actors may perceive a profound crisis as a structural
crisis, they may define the dominating branch in the cluster as a
sunset-industry which does not deserve promotion, and they may
direct their promotion activities at diversifying the local
economic base, preferably achieving broad diversification in order
to avoid the vulnerability of depending on just one branch. In
other words, local actors may perceive a de-clustering policy as
the best option.
- Another constellation has been observed in old clusters, for
instance the Ruhr Valley. Communication and co-operation between
local actors may become so intense that their ability to perceive
changes outside the cluster suffers (collective conservatism).
Moreover, they tend to be well organised and politically well
connected. Accordingly, they have both the motivation and the
means to focus at efforts to keep old industries alive rather than
promoting and shaping structural change.
- One important actor will only with great difficulties play a
constructive role in cluster initiatives, namely chambers of
industry and commerce. Chambers cater to firms from all sorts of
sectors and branches. A cluster initiative will involve only a
limited set of branches, and those firms not directly linked to
the dominating branches in the cluster will feel frustrated if the
chamber puts much effort into the cluster initiative. Especially
in those locations where one cluster dominates the local economy,
the firms from other branches will complain loudly since they tend
to perceive that the chamber is dealing too much with the
cluster-related branches anyway.
- There is no reason to believe that politically motivated
differences can more easily be overcome at the local level than at
other levels. It is rather likely that political differences are
intertwined with other factors, such as personally motivated
aversions, traditional enmity between families or elites, economic
rivalries, etc., and that thus a complex set of obstacles emerges
which makes organizing a coherent initiative very complicated.
Global governance patterns create two types of problems for local
initiatives:
- A crucial element of cluster initiatives is networking between
persons rather than organisations. This may face serious obstacles
in a cluster where important firms are not locally-owned, and
directors are changing frequently. Moreover, in large groups the
director of a local branch plant frequently has a limited freedom
of decision. In this respect, dramatic changes in framework
conditions for clustering initiatives can occur if a local firm is
taken over by some external investor.
- External firms can also have a strong impact on cluster
initiatives in a different way. Clusters, especially in developing
countries, are often part of global value chains which are ruled
by some large firm elsewhere, for instance large distribution
chains in industrialised countries. Such a large firm may have an
interest in the long-term perspective and performance of the
cluster, but usually its short-term considerations will prevail.
This frequently means that external buyers are playing cluster
firms against each other to get the best price, or that they
discourage cluster firms to engage in upgrading efforts which
might change the power structure in the value chain. This leads us
back to the observation that fierce rivalry between local firms is
often a major obstacle for local co-operation. Moreover, it means
that even well-meaning government initiatives may stay fruitless.
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