Mapping
of the value system (commodity chain)
The mapping of the value system intends to provide a better
understanding of the embedding of a local production system in larger
economic structures. The purpose is to get an idea of the position of
the cluster in the value system, both physically and in terms of power
structures. Physically, this map is supposed to show the sequence of the
value system, i.e. the main production steps along the chain as well as
the key inputs. In terms of power structure, the idea is to denote in
the map which actors are most powerful, for instance in terms of price
negotiations.
What are the main traps and errors? Probably the largest problem is
that participants have never thought about their reality in such a way,
so that it may take some time to get the flow of observations moving. In
this context, more than in the others, you may decide to suggest
possible elements of the chain, in order to put the participants onto
the track.
The following figure gives an idea of how a value system map may look
like.
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