Transaction cost analysis
A useful tool in analyzing the framework for private sector
development within a local community is the analysis of transaction
costs i.e. the costs of conducting business transactions. Costs incurred
in the search for information on the price, quality and availability of
goods and services, search for potential buyers and sellers, and the
relevant information about their behavior and reliability, bargaining,
making contracts, monitoring contractual partners, contract enforcement
and the collection of damages for the violation of the terms of a
contract, protection of property rights against third-party encroachment
are all transaction costs.
In order to reduce transaction costs, institutions (sets of rules)
are created. They lower uncertainty and risk because they limit the
individual freedom of action. Thus, behavior of market participants
becomes better predictable. Trustful relationships, strategic alliances,
long-term contracts etc. reduce complete market competition. Therefore,
durable business relations with suppliers and customers based on
contracts may be more profitable than arms-length-relations. Companies
set up a stable relationship with suppliers and customers in markets
that are only partly determined by prices related to market information,
and manage to decrease their transaction costs.
The nature and size of transactions costs can change over time: for
example, new communications technologies may lower the costs of
transacting with suppliers, and motivate leading firms to outsource
activities previously handled internally.
What does all this have to do with local economic development? What
is the role local governments are playing with regard to transaction
cost analysis? In fact, the better the local environment for companies
is the more easily the local economy will grow and create jobs.
Governments trying to create a favorable environment for business play a
key role when it comes both to creating and minimizing transaction
costs, as summarized in the following table.
Government and transaction costs for
business
|
Reduce transaction costs
|
Increase transaction costs
|
General government activities
|
- effective and efficient legal system
- good and efficient infrastructure
- efficient, high-quality education and health system
|
- regulations
- permit requirements
- red tape
- incompetence and inefficiency
- corruption
|
Government investment promotion activities
|
- tax incentives
- real estate development
- skills development
- preferential credit
|
- cost of application
- long decision period on application
- lack of transparency on decision criteria
|
The upper row is of a more general nature, not
exclusively shaped by local governments but also by federal and national
authorities, whereas the lower row addresses more specific issues. The
upper row is the one which has to be addressed first. For example, an
efficient information system allowing easy access to information about
possible business partners, chances to export goods and services, legal
requirements etc. can contribute considerably to reduce transaction
costs. If the balance tips to the right-hand side, i.e. if government is
more into creating than alleviating transaction costs, it may still
conduct the activities mentioned in the lower row, but they will not be
particularly convincing and effective.
The following examples illustrate the handling of
transaction costs in different settings and countries:
Italy is well known for its so-called industrial
districts, comprising small and medium enterprises, most of them highly
specialized and some of them world champions for a specific product. The
business community is organized in a network-like manner that also
includes local governments, technical schools, research institutions and
other organisations. Within an industrial district, transaction costs
are reduced through collaboration and partnership based on trust and
reciprocity. Enterprises in these places work much more efficiently and
productively than those elsewhere.
In transition economies in Eastern Europe, the rapid
progress in establishing market-based institutions has reduced high
transactions costs formerly caused by lack of knowledge about market
mechanisms, unclear regulatory frameworks as well as an inexperienced
bureaucracy, underdeveloped court system and corruption. Establishing
new business relationships after dissolution of the centrally planned
economy caused high transactions costs as former administrators without
experience in a market context turned into independent economic actors,
and Western businesses not only had difficulties in getting market
information but also had to deal with partners that were inexperienced
in business negotiations. Newly created supporting institutions managed
to set up formal rules of the game, to reduce uncertainty and to
establish a stable structure to facilitate interactions, to the benefit
also of local areas.
A study about the first complete externalization of a
local government - Technical Services in London - illustrates the
difficulties that arise under local authority competitive tendering
where the parties enter into an incomplete contract and rely on mutual
goodwill to adjust the contract terms later. The contractor invested in
a specific asset, the contract, from which there could be no withdrawal
without significant cost. It could be confirmed that transaction costs
can be pervasive in local government contracting, depending upon the
nature of the contract and the associated organisational arrangements.
Moreover, public sector contracts have an additional hazard, 'political
risk', which is not well assimilated into transaction cost economics.
In general, one may conclude that the reduction of
transaction costs is an important tool of creating competitive
advantages for a local community, as it improves the competitiveness of
local businesses.
top